Shop Small Every Saturday During The Days of Holly Shopping in Downtown Fort Wayne

Live Large and Shop Small Every Saturday during The Days of Holly Shopping in Downtown Fort Wayne presented by your Downtown Improvement District.


The Days of Holly Shopping is designed to support our friends and neighbors in the dining and retail sectors throughout the holiday season. This four-week event begins Saturday, November 27, 2021, and runs every Saturday through December 18, 2021, to enhance your shopping experience and maximize support for our community businesses.


Shop your favorite local businesses within the Downtown Fort Wayne district by visiting their brick and mortar in person or online from the comfort of your home. Participating locations will offer discounted retail and dining specials and provide plenty of festive cheer to celebrate the holiday season. 


Santa, Buddy the Elf, The Grinch, Anna, and Elsa will make special guest appearances to engage shoppers from the back of a moving trolley. Carolers will provide entertainment, and Hops Harvester will provide hayrides on select dates, connecting shoppers to businesses throughout the area. Trolley rides will not be available to the public for this year’s event.


New this year is the Holiday Passport which will list all participating restaurant and retail businesses. Shoppers may print off their Holiday Passport and bring it to any participating location to receive a holiday stamp. Once an individual has received a select number of stamps, they will be entered into a drawing to receive a Downtown overnight package valued at $500.


The Snowman Scavenger Hunt returns this year for another fun-filled, family adventure! Those who find and retrieve a hidden snowman and bring it back to the location listed on the snowman may redeem a gift card valued at $50-100.


Be on the lookout for printed maps available for pickup at participating locations. For more information, a list of shopping and dining specials, and a digital map, please go to


The 2021 Days of Holly Shopping is presented by your Downtown Improvement District in partnership with our community sponsors: 97.3 WMEE, Fort Wayne Newspapers, Fort Wayne Metals, Hanning & Bean Enterprises, Inc., Northwest Bank, and WANE 15.