Support Local Retailers During Holly Shopping on Small Business Saturday in Downtown Fort Wayne

FORT WAYNE, Ind. – Shop local during Holly Shopping, presented by ProFed Credit Union and Downtown Fort Wayne, on Small Business Saturday, November 25.


Enjoy shopping among 48 retailers within the 99-block District and surrounding Broadway, Main Street, and Wells Street Corridors, or dine at one of over 50 food and beverage establishments throughout Downtown Fort Wayne. Participating locations will offer discounted retail specials and provide plenty of festive cheer to celebrate the holiday season.


Trolleys will transport shoppers around Downtown Fort Wayne and the three gateway corridors to enhance the shopping experience. A Community Transportation Network (CTN) bus will also provide accessibility to riders. All modes of transportation will run one continuous route with 15 strategically located event stops near local retail businesses. Engage with various holiday characters throughout the day, including Santa, Buddy the Elf, and Jovie. All this cheer is free, open to the public, and available for one day only from 11:00 a.m. – 3:00 p.m.


Enter to win and giveaway opportunities in partnership with Yiftee:


  • To enter for a chance to win a $250 Downtown Fort Wayne shopping spree, text DTFW to 46862. One winner will be selected on Monday, November 20.
  • Brightmark, a circular innovation company with a mission to Reimagine Waste, will host a plastic recycling initiative as part of Holly Shopping. Bring plastic shopping bags for recycling when boarding any event vehicles and receive a text code to enter to win $250 in local spending. One winner will be selected on Monday, November 27.
  • Receive one of 100 gift cards randomly distributed in ProFed Credit Union shopping totes on all event vehicles to spend locally at Downtown Fort Wayne businesses. One bag will be distributed per person.

Local businesses are at the heart of a thriving and growing community, so please continue to shop small all holiday season long! For more information, a list of shopping specials, and a digital map, please go to HollyShopping.com.




Holly Shopping is presented by ProFed Credit Union and Downtown Fort Wayne, proudly sponsored by 97.3 WMEE, Fort Wayne Metals, Fort Wayne Newspapers, Hanning & Bean Enterprises, OUTFRONT Media, WANE 15, Brightmark, Innovative Engineering Services, and Union Street Market.

For Immediate Release: Thursday, November 2, 2023


Contact: Preston Wallace, Director of Marketing
260-203-1291, Preston@DowntownFortWayne.com