Holly Shopping

Shop local during Holly Shopping, presented by Downtown Fort Wayne, on Small Business Saturday.


Enjoy shopping among 48 retailers within the 99-block District and surrounding Broadway, Main Street, and Wells Street Corridors, or dine at one of over 50 food and beverage establishments throughout Downtown Fort Wayne. Participating locations will offer discounted retail specials and provide plenty of festive cheer to celebrate the holiday season.


Trolleys will transport shoppers around Downtown Fort Wayne and the three gateway corridors to enhance the shopping experience.  Local businesses are at the heart of a thriving and growing community, so please continue to shop small all holiday season long!