Holly Shopping
Shop local during Holly Shopping, presented by ProFed Credit Union and Downtown Fort Wayne, on Small Business Saturday, November 30. Enjoy shopping among retailers within the 99-block District and surrounding Broadway, Main Street, and Wells Street Corridors, or dine at one of over 50 food and beverage establishments throughout Downtown Fort Wayne.
Trolleys will transport shoppers around Downtown Fort Wayne and the three gateway corridors to enhance the shopping experience. A Community Transportation Network (CTN) bus will also provide accessibility to riders. All modes of transportation will run one continuous route from 10:00 a.m. – 2:00 p.m. with 24 strategically located event stops near local retail businesses.
2024 Holly Shopping Guide
Holly Village
Experience the magic of the holiday season at Holly Village, located in The Porch Off Calhoun, 816 S. Calhoun St., in Downtown Fort Wayne. Open beginning Small Business Saturday, November 30, 10:00 a.m. – 4:00 p.m., and continuing every Friday, from 4:00 p.m. – 10:00 p.m. and Saturday, 10:00 a.m. – 4:00 p.m. through December 21. Support weekly rotating local artisan vendors with handmade crafts with products ranging from stained glass, jewelry, apparel, pottery, upcycled textiles, candles, and more! See vendors below (vendors may be subject to change):
December 13th & 14th:
- Sally Scent Me/Hergy’s
- Pebbles and Friends Crochet
- Circle & Stick
- Blue Bird Designs
- K1ndgoods (Friday only)
- Toasty Comfort Creations
- Fort Wayne Clay
- BS Crafts (Saturday only)
December 20th & 21st:
- Sally Scent Me / Hergy’s
- Circle and Stick
- K1ndgoods
- FW Clay
- Luxe Gems Boutique
- Katrina Hill
- Body Love By Q
- Blue Bird Designs
Twenty tiny gnomes are hiding in windows and businesses around Downtown Fort Wayne for you to discover during our holiday scavenger hunt! They can be found in a mix of familiar and new locations, including businesses, restaurants, museums, retail stores, and more.
When: Wednesday, November 27 – Sunday, December 22
How to Participate: Visit Holly Village on Friday evenings or Saturday afternoons, starting on Small Business Saturday, November 30 through December 22. You can also access the clues online through the Jotform. The Gnome Place Like Downtown Fort Wayne: Scavenger Hunt is more than just a game – it’s a chance to make lasting memories with your family while enjoying the holiday lights, shopping, dining, and participating in other festive activities, including our Holiday Window Decorating Contest.
– Spot the gnomes and create at least one social media post using the hashtag #gnomeplacelikeDTFW
– Upload the correct answers for at least three (3) gnomes via the Jotform or submit a physical form to our 904 S Calhoun St office.
Prizes: Participants will be entered into a random weekly drawing to win a $50 Downtown Fort Wayne Gift Card in partnership with Yiftee. One grand prize winner, drawn from the correct answers and posted photos, will win a $200 gift card on December 23. Yiftee gift cards can be used at over 40 participating Downtown Fort Wayne locations.
Happy hunting and good luck!
Holly Shopping and Holly Village, presented by ProFed Credit Union and Downtown Fort Wayne, is proudly sponsored by 97.3 WMEE, Fort Wayne Metals, Fort Wayne Newspapers, Hanning & Bean Enterprises, OUTFRONT Media, WANE 15, and Union Street Market.